Applied Generative AI

In this semester, you’ll jump right into Generative AI with a T-shaped learning approach, specializing as a GenAI Architect, GenAI Engineer, or GenAI Experience Designer. Think of it as choosing your own superpower while still discovering what the other heroes can do.

As a GenAI Architect, you’ll figure out the best AI strategies for businesses, design integrated systems, and ensure everything runs ethically. You’ll tackle issues like bias and privacy, shaping AI solutions that align perfectly with organizational needs.

If you’re more into building things from scratch, the GenAI Engineer track is your playground. You’ll explore frameworks, tools, and integration methods, creating prototypes that shine in both performance and reliability. Testing, tweaking, and perfecting will be your bread and butter.
For those who love blending creativity with technology, the GenAI Experience Designer role is all about crafting user-friendly interfaces and smooth AI interactions. You’ll learn how to captivate users through intuitive designs and empathetic user journeys.

No matter your specialty, you’ll focus on responsible AI—balancing innovation with transparency, accessibility, and privacy. Through hands-on projects, teamwork, and real-world problem solving, you’ll build a knowledge base that connects theory to practice. By semester’s end, you’ll be ready to tackle the AI challenges of tomorrow with confidence and style.

You’ll work on two major projects this semester: the Industry Project and the Professional Research Project. In the Industry Project, you’ll join a three-person multidisciplinary team to tackle real-world challenges proposed by partner companies. A unique element is the design of AI agents that serve as virtual teammates, helping you and your group stay on track.

Meanwhile, you’ll work on the Professional Research Project within dedicated workgroups, where you’ll dive into challenges, current industry needs, and critical themes like privacy and ethics. Regular workshops and inspiration sessions will guide you along.

Across both projects, you’ll contribute to a shared Digital Knowledge Bank — where you’ll document important insights, best practices, and innovative ideas. This collective repository will become a go-to reference point for everyone.

You need to have completed any introduction semester to participate in Applied Generative AI.

In your second year Applied Generative AI makes a good accompanying semester with any other main semester. Some suggested follow-up advanced semesters are Enhanced AI Techniques, Game Production, Human Centered Design, Immersive Experiences and Open Learning. Having said that, the semester could actually make a logical combination with any other advanced semester, depending on your other choices in the curriculum.

In Tilburg this semester is provided in combination with other topics.